Change is not easy. In a recent IBM study, less than half of change management programs were successful, and the bottom 20% of companies only succeeded 8% of the time. For any company hard at work implementing a change program, it is essential to also keep reflecting on what has been done and how to ensure that the program is steered in the right direction.
In this post, I will examine a change management framework from a recent book by Gregory S. Carpenter, Gary F. Gebhardt, and John F. Sherry Jr., all of whom are influencers from the Northwestern University’s Kellogg School of Management. The book is called Resurgence: The four stages of market-focused reinvention.
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