There are many methods and frameworks for innovation, but those are not the subject of this post. Rather, I want to take a look at three easy little things you can do to help you innovate better. Things that are not a system or a method, but three simple habits that you can incorporate into whatever general framework you use.
Language gives us seemingly endless possibilities to create stories. However, the stories that actually resonate share a common, much more limited structure. The structure of a character, a problem, and an attempted resolution repeats over and over again when it comes to good stories.
Random streams of consciousness do not make for compelling stories. Neither do dream scenarios where everything goes well all the time. Such stories leave us feeling dissatisfied and bored, there is just something not quite right about them. Our mind craves for challenges, for problems and hardships, and for the struggle to eventually resolve them and triumph.
Human beings are creatures of tales and stories. Indeed, one of the most important measures of any leader or salesperson nowadays is storytelling ability. Stories motivate us and change us, their effect on our behavior and judgment far surpasses that of non-fiction: when we encounter a story, we let our guard down and become immersed in its world, allowing it to shape ours.
However, not all stories are equal. Some affect us for a short while, some end up doing more harm than good, while some bring about lasting change and purpose. When you tell a story, you are wielding a powerful tool, so wield it responsibly.