Toys-to-life refers to a relatively new category of games and related toys that was born as recently as 2011 with the release of Skylanders: Spyro’s Adventure. It has been a spectacularly successful category, with the Skylanders franchise alone surpassing $3 billion in sales.
As of late, there have been many new entrants to the competition, so it is a good time to take a look at what toys-to-life games are all about, what kinds of offerings there are on the market, and where the market may be headed.
Continue reading “Toys-to-life games and toys: from Skylanders to LEGO Fusion”