The ethics and prudence of publishing paid content in blogs

Ethics and prudence of publishing paid content in blogsBloggers are influential nowadays, and where there is influence, there is money. Many bloggers want to monetize their blogs, and many marketers are happy to pay for exposure, so this looks like an ideal match.

In this post, I will examine the ways blogs are monetized and the ethical and prudential questions that arise from various forms of paid content in blogs. Continue reading

Blogging in a foreign language

Blogging in a foreign languageIt would be ideal if all blogs were written in the author’s native language. However, in many cases that is not practical.

What if the native language of your best subject-matter expert is not spoken in your main market areas? What if you are in charge of marketing in multiple countries, each with their own language?

I have previously explored this subject in my post Translating your blog, is there a good way to do it? In that post, I concluded that blogs are not ideal material for translation, and better results could be achieved by translating articles that are based on blog posts.

Now I want to explore this subject from a slightly different point of view. Even if translation does not work, what if your awesome expert happens to speak the language you want to blog in, say English, as a foreign language? Continue reading