IMTS 2012 was eagerly anticipated by social media enthusiasts in the manufacturing industry. The show advanced the use of social media, but there was no leap. Continue reading “Social media in the manufacturing industry: #IMTS 2012”
The seminar “Sosiaalinen media teollisuudessa: käytännön kokemuksia kilpailukyvyn parantamisesta” (Social media in manufacturing: practical experiences on how to improve competitiveness) was held in Helsinki on 15 February 2012.
Except for the keynote presentation given by Lee Bryant from Dachis Group, all the presentations were in Finnish. I was one of the speakers at the event (video in Finnish is available here), and I published a generalized version of my presentation in this blog post just before the event.
In this post, I will take a look at what the other speakers had to say. Continue reading “Seminar: Social media in manufacturing in Helsinki on 15 February 2012”
In this post, I will examine one of the most important social media tools for companies, an internal wiki. Continue reading “Internal corporate wiki is an information sharing powerhouse”
The era of social networking is upon us, and one area where it is now advancing in strides is ebooks. Ebooks are becoming mainstream and their potential is beginning to be discovered with the introduction of various social features, such as shared highlights, notes, conversations, and posts into various social networking sites directly from the ereader device.
I recently came across an entertaining TV show that I had not seen before. My attempts to watch all episodes of the show convinced me that the entertainment industry, while making decent progress in the US, is still using a hopelessly obsolete business model when it comes to the global market. Continue reading “Entertainment industry, meet the instant global economy”
In this post, I will examine various types of guest posts and the benefits they offer for the post authors and the blog hosts. Continue reading “The many faces of guest posts”
Bloggers are influential nowadays, and where there is influence, there is money. Many bloggers want to monetize their blogs, and many marketers are happy to pay for exposure, so this looks like an ideal match.
In this post, I will examine the ways blogs are monetized and the ethical and prudential questions that arise from various forms of paid content in blogs. Continue reading “The ethics and prudence of publishing paid content in blogs”
What if the native language of your best subject-matter expert is not spoken in your main market areas? What if you are in charge of marketing in multiple countries, each with their own language?
I have previously explored this subject in my post Translating your blog, is there a good way to do it? In that post, I concluded that blogs are not ideal material for translation, and better results could be achieved by translating articles that are based on blog posts.
Now I want to explore this subject from a slightly different point of view. Even if translation does not work, what if your awesome expert happens to speak the language you want to blog in, say English, as a foreign language? Continue reading “Blogging in a foreign language”
So, how is social media doing in this field in Finland? Not very well, I’m afraid. Let’s examine the results in more detail. Continue reading “Social media in the manufacturing industry in Finland”
The two most important trade shows in the manufacturing industry in 2011, EMO Hannover 2011 and imX Las Vegas 2011, were held recently. In this post, I will examine how online and social media were utilized in these events that focus on a very traditional industry. Continue reading “Social media in manufacturing industry: #EMO2011 & #imxevent”