The many faces of guest posts

Many faces of guest postsGuest posts are a common practice in the blogosphere, and a common marketing tool for new authors. However, there are many other uses for guest posts as well.

In this post, I will examine various types of guest posts and the benefits they offer for the post authors and the blog hosts.

Benefits of guest posts for the host

One reason for authors to write guest posts is marketing. However, the host also needs to receive some benefits from publishing guest posts, otherwise this practice could not have begun.

One major benefit is that guest posts reduce the workload of the host while maintaining a steady publishing schedule. This is especially useful for daily blogs, and good examples of popular blogs that utilize guest posts to keep publishing content at a steady pace include {grow} and Problogger. Hey, it might even let these guys have a vacation sometime.

Another benefit is that guest posts bring up different points of view on your topics that you could not have written yourself. Want to have an important hub? Give your readers more than they know to ask for.

Furthermore, guest posts are social networking. Even an A-list blogger can benefit from making friends, having them contribute over at his blog, and contributing in their blogs in turn. The exposure to slightly different audiences can be beneficial for both. Furthermore, being social does not have to be about benefits: guest post opportunities can be offered to friends for no particular gain.

One benefit that is less commonly sought is that guest posts by recognized experts increase the credibility and traffic of your blog. A good example of corporate use of this is the American Express Open Forum that includes contributions from people like Guy Kawasaki and Shel Israel.

I realize that some people consider guest posts to be essentially free, and would not consider paid contributions to be guest posts at all. However, I do not think this distinction is necessary or even particularly useful: a guest post is simply any post by a visiting author. If the host considers the benefits important enough to pay for a guest post, that’s perfectly fine.

However, I don’t think this applies the other way around. Guest posts where the author pays the host for a chance to publish a guest post can be extremely harmful, as they either are advertisements in disguise or will be suspected of being such.

Guest posts as a marketing method for new authors, established bloggers, and even companies

The traditional use of guest posts is for less known bloggers to post on a more popular blog, which allows them to gain access to a wider audience and possibly gain more readers for their own blog as well, because guest posts usually include a short description of the author and a link back to the author’s blog.

Guest posts do not have to appear only on highly popular blogs. Guest posts on less popular blogs can also be beneficial, both through the audience as well as SEO benefits, and guest posting between less popular blogs can even turn them into more popular blogs.

Usually, the road to writing a guest post starts by building a relationship with the host, for example, by commenting regularly on the blog in question. Cold calling can work too, but popular bloggers receive so many pitches that it is unlikely.

Guest posts can also be utilized as a marketing method for established bloggers or even companies. For established bloggers, this can take the form of writing a guest post over at another blogger’s blog, and having him contribute to your blog in turn.

As the corporate world has come to realize the influence of blogs, corporate attempts to gain guest post opportunities are on the rise. However, I would recommend against cold calling, especially by companies. Whereas a cold calling individual blogger may seem inexperienced or ignorant (or even succeed and get to publish a post), a cold calling company almost invariably comes across as pushy.

Companies can build relationships with bloggers, but these relationships have to be created by real people, not brands. Guest posts can be a part of a thought leadership marketing strategy of a company, but the thought-leading individuals need to establish their credibility first, whether by blogging, participating in discussions, or out there in the offline world. Without some previous credentials, guest posts by company spokespersons do not come out as authentic.

Guest posts as social networking

Writing guest posts can help deepen the relationships you have with other bloggers. This may bring about new readers or income, or it can just help you make some friends who are interested in the same things as you are.

Guest posts as freelance gigs

If you are famous enough in your field, you may even get paid to do a guest post, for example, for a corporate blog that attempts to establish its credibility or for a regularly published blog whose main author needs a hand.

Guest posts and copyright

When publishing a guest post, it is important to agree on copyright. Unless otherwise agreed, the author of the post owns the copyright.

Most large sites that accept guest posts have a set of guidelines you agree to in order to get your post published. The most important ones are agreements on whether the post has to be previously unpublished (it usually does), whether you can republish the post elsewhere (you usually can’t; unless your submission is rejected, of course, in which case you can do whatever you want with it), whether the host is allowed to edit your post (usually yes, however, major changes may need your approval), and where the host is allowed to publish your post (usually in the blog you submitted it to, but not, say, in a book).

Here are some examples of guest post submission guidelines: Michael Hyatt,, and As you can see, the answers to the above questions vary.

It should also be noted that if you get paid for a guest post, the copyright may belong to the company that hired you (copyright of works made for hire). Then again, if you do get paid, there should be a contract that makes this clear.

Do not be intimidated by copyright issues. It is merely good sense to be clear on what you are agreeing to so that there will be no bad blood in the future should the author or the host desire to reuse the material.

Guest posts are not for every blog

Well, I can’t really think of any good reasons for a blogger not to write guest posts. Copyright issues are something to keep in mind, and lack of time can be a reason too, but there are so many good things about guest posts that you should certainly consider them.

However, the same can’t be said for all blogs. Some blogs are simply written in such a way, with such a clearly identifiable voice, that guest posts would look really out of place in them. Some examples that come to mind include Occam’s Razor by Avinash Kaushik and Seth’s blog by Seth Godin. Still, even Seth’s blog has published at least one guest post. No, that does not mean it is a good idea to try to make your post the second one.

Other reasons to write or publish guest posts?

What do you think about guest posts? Are there still other reasons to write or publish them? Are they a useful tool for you?

Photo: norfolkdistrict on Flickr (cc)

  • Anonymous

    i donnno ur E Mail id

    • Ville Kilkku


      However, please note that I am not looking for guest posts, as I consider 2 cents on communication a highly personal affair, even though that means that its activity varies a great deal.

  • bon tong

    Liga Champion siap dijalani Adnan Januzaj

    terpanas dan terbaru Bola Soccer dari Agen Bola Indo11 – Manchester United kembali kehilangan
    sejumlah pemain pilar pada laga kontra Real Sociedad di matchday 3 Liga
    Champion Rabu 23 Oktober 2013. David
    Moyes sudah mempersiapkan Adnan Januzaj sebagai andalannya saat ini untuk
    memperkuat Lini tengah.

    Pertunjukan yang bagus berhasil ditontonkan Januzaj sejak
    awal musim dan hal tersebut membuat
    Moyes menaruh kepercayaan penuh untuknya. Dan otomatis pemain yang berusia 18
    tahun itu selalu menjadi unggulan Moyes.

    Menurut berita yang diringkas Agen Bola Indo11 , sejak
    bergabung dengan Setan Merah pada 2011 lalu Januzaj lebih sering bermain di tim
    kedua United sehingga tidak punya kesempatan untuk tampil di Liga Champion. Sekarang Moyes telah
    menjadikan Januzaj sebagai pilihan utama dan jika benar maka laga debut Januzaj
    di pentas Liga Champion .


  • bon tong

    Napoli Bakal Ditinggal Bek Andalan
    Karena Cedera

    Berita terpanas dan terbaru Bola Soccer dari Agen Bola Indo11
    - Napoli dipastikan bakal kehilangan Juan Camilo Zuniga. Bek kanan berusia
    27 tahun itu dipaksa absen lantaran menderita cedera lutut yang dia alami pada
    akhir September lalu.

    Setelah menjalani pemeriksaan,
    Zuniga dinyatakan bakal absen selama delapan minggu. Itu artinya, Zuniga akan
    melewati beberapa laga besar termasuk empat pertandingan tersisa di babak
    kualifikasi Grup F Liga Champions.

    Dari hasil rangkuman Agen Bola Indo11,
    pernyataan resmi Napoli berisikan kalau operasi berjalan baik dan Zuniga akan
    bisa dimainkan dalam waktu enam sampai delapan pekan ke depan. Musim ini,
    Zuniga baru melakoni empat pertandingan di kancah Serie A.

    Sementara di Liga Champions, bek
    asal Kolombia itu sudah memainkan dua pertandingan. Jika tidak ada halangan,
    Zuniga bisa kembali tampil saat timnya menghadapi Sampdoria, 6 Januari tahun

    Selain Zuniga, Napoli juga akan
    ditinggal Miguel Britos. Bek berkebangsaan Uruguay itu dihantam cedera
    dislokasi tulang selangka dan dia akan absen selama kurang lebih 20 hari.

    Sumber :

  • bon tong

    Niklas Moisander belum bisa tampil di Celtic

    terpanas dan terbaru Bola Soccer dari Agen BolaIndo11 – Saat
    melawat ke markas Celtic di Liga Champion pada Selasa 22 Oktober 2013 lalu Ajax
    Amsterdam tidak bisa menampilkan kekuatan terbaik timnya.

    Hingga saat ini Ajax masih belum bisa menurunkan bek tengah
    Niklas Molsander dikarenakan pemain tersebut masih dalam masa proses pemulihan
    cedera lutut yang dialami. Pelatih Frank de Boer membawa 19 pemain ke Celtic

    Menurut berita yang diringkas Agen Bola Indo11 , Moisander
    terlihat mengikuti latihab di Celtic Park tapi dirinya dinyatakan belum
    sepenuhnya dalam keadaan fit dan dan tempatnya mungkin akan kembali diisi oleh
    Joel Veltman.


  • Rima Mar

    Juga Favorit Juara Musim Ini

    Berita terbaru dan terkini bola Soccer dari Agen Bola
    Indo11 –Liverpool – Performa Liverpol sejauh
    ini sudah menumbuhkan rasa optimistis Kolo Toure yang percaya bahwa The
    Reds pun pantas
    disebut sebagai salah satu pesaing memperebutkan titel juara.

    Indo11 Terpercaya
    –Dari sembilan pekan berlalu posisi Liverpool ada di urutan
    ketiga klasemen, cuma berselisih dua angka dari Arsenal di puncak dan kalah
    selisih gol dari Chelsea yang ada di posisi kedua. Ini adalah start terbaik Liverpool di era liga primer.

    Tak ayal catatan apik yang dibukukan Liverpool
    ini sudah memperlihatkan potensi tim tersebut untuk berbicara banyak musim ini.
    Trofi juara Premier League bukanlah hal yang mustahil meskipun Brendan Rodgers
    selaku manajer selalu mewanti-wanti anak asuhnya bahwa target tim musim ini
    adalah lolos ke Liga Champions.

    Sumber http://

  • Rima Mar

    Sami Khedira diperkirakan akan absen
    di Piala Dunia 2014

    Berita olahraga terpercaya dari
    agen judi terbaik, usai membela Jerman di partai ujicoba
    mengahadapi Italia pekan lalu, Sami Khedira mengalami cedera parah yang
    diperkirakan akan membuatnya absen selama kurang lebih enam bulan.

    legenda Der Panzer, Lothar Matthaus menyebut Khedira kaan absen di Piala Dunia

    pelatih Jerman, Joachim Low membantah spekulasi tersebut. Ia lebih memilih
    untuk optimis menyikapi kondisi anak buahnya itu.

    ada orang yang bisa kembali dari cedera parah seperti itu, maka dialah Sami. Ia
    adalah seorang petarung, jadi kita lihat saja apa yang akan terjadi. Kami harus
    tetap optimis, sama seperti dirinya,” jelas Low.

    yang dirangkum oleh agen bola online terpercaya, setelah dilarikan ke rumah sakit di Italia, seketika itu juga
    langsung menjalani operasi di Jerman. Laporan menyebutkan bahwa proses jalannya
    operasi Khedira berjalan dengan sukses.

    Sumber :

  • ry chard

    Arsenal makin kokoh di puncak klasemen sementara

    Berita olahraga terpercaya dari agen judi terbaik, kemenangan atas Cardiff City membuat tim Arsenal kini semakin kokoh di puncak klasemen sementara Premier League. Namun selain itu, mereka juga bisa terus memberikan tekanan pada pesaing lain yang akan bermain di hari Minggu malam.
    Lantas, apakah menurut Arsene Wenger hal semacam itu memberikan keuntungan yang amat besar untuk timnya?
    “Ketika anda bermain terlebih dahulu (sebelum tim rival) anda hanya bisa melakukan tugas anda sebaik mungkin dan melihat apa yang terjadi sesudahnya. Namun jika anda mampu melakukannya dengana baik, maka anda bisa tenang,” jelas sang pelatih.
    Berita yang dirangkum oleh agen bola online terpercaya, kemenangan mampu diraih The Gunners atas Cardiff dengan skor 3-0, Sabtu Malam kemarin. Aaron Ramsey mencetak dua gol kemenangan dan satu lagi merupakan kreasi dari gelandang cadas Mathieu Flamini.
    Sumber :

  • Eko Dinda

    Iniesta delighted with Barcelona extension

    Agen Bola terpercaya reported – Andres Iniesta has expressed his delight after committing his future to Barcelona.
    The Spain midfielder signed a new deal on Monday to end talk of a move away from Camp Nou.
    Having joined Barcelona at the age of 12, Iniesta is now set to remain with the club until at least June 2018, when he will be 34.
    “I am so happy for staying here and I will carry on living my old dream playing more years for Barcelona,” as reported by City Holiday.
    “It makes me happy basically because I feel fit to keep the level I showed all the years I’ve been here and hopefully to improve this level.”
    source :

  • Eko Dinda

    Courtois tidak pernah pertimbangkan Barcelona

    Berita terbaru dan terkini Bola Soccer dari Agen Bola Indo11 – Thibaut Courtois sempat disebut-sebut sebagai salah satu calon kiper Barca pada musim depan. Tapi, Courtois sendiri tak pernah berpikir akan pindah ke Barca.

    Agen Bola Indo11 Terpercaya – Karena Victor Valdes akan hengkang setelah musim ini berakhir, Barcelona kabarnya mulai melirik beberapa nama untuk mereka jadikan pengganti. Pepe Reina, Marc-Andre Ter Stegen, dan Courtois yang paling sering dikaitkan dengan Blaugrana.

    “Thibaut tidak kecewa kalau Barca mengejar Ter Stegen,” ujar ayah Courtois, Thierry Courtois.

    “Barcelona tidak pernah menjadi pilihan. Thibaut punya kontrak dengan Atletico sampai 30 Juni. Cuma ada dua klub yang penting baginya, Atletico dan Chelsea. Akan ada pembicaraan dengan Chelsea dalam beberapa hari mendatang untuk membahas masa depannya. Yang mereka tahu adalah dia ingin jadi starter musim depan,” tutupnya.

  • Eko Dinda

    Agger not eager to leave Liverpool

    Agen Bola terpercaya reported, Daniel Agger has revealed that he does not want to leave Liverpool during the January transfer window.
    The 29-year-old, who has been linked to move to other club in the previous transfer windows, was also attracted interest from Barcelona.
    Those overtures were rejected, but Liverpool are particularly strong in the centre-back position with the likes of Kolo Toure, Mamadou Sakho and Martin Skrtel all providing competition.
    However, Daniel Agger says that he is not thinking about the move at moment. . as reported by Agen Judi terpercaya
    “I’m not thinking about moving at the moment, not at all. I’ve only seen what the papers say and I can’t really do anything about it. There is no reason to believe these rumors,” the 29-year-old said.

  • Som Bol

    Roma Ikuti Perburuan Alessio Cerci

    Berita terbaru dan terkini dari agen bola City Holiday – Roma mendaftarkan diri dalam perburuan tanda tangan Alessio Cerci musim panas mendatang.

    Agen bola City Holiday Terpercaya – Winger Torino ini memang tampil gemilang musim ini dan Manchester United, Juventus, Milan juga sudah antri untuk memboyongnya beberapa bulan terakhir.

    Namun, La Republlica mengklaim, Giallorossi kini ikut mengantri karena mereka ingin memperdalam opsi gelandang mereka musim depan.

    Surat kabar itu mengatakan, pasukan Rudi Garcia siap membayar €15 juga untuk pemain ini jika mereka gagal mendatangkan pemain Verona, Juan Iturbe.


  • Rima Mar

    Ancelotti urges Real Madrid to focus more after victory over Levante

    Agen Bola terpercaya reported, Carlo Ancelotti, a manager of Real Madrid, has urged his side to pay more attention after they won over their opponent on Sunday.
    A 3-0 win over 10-man Levante at the Bernabeu on Sunday was a good match for Real Madrid because they moved three points clear at the top of La Liga.
    Ronaldo, Karim Benzema and Gareth Bale were the heroes for the club because each of them scored a goal, as reported by Agen judi terpercaya
    Real Madrid are now in 29 unbeaten matches in all competitions.
    However, Carlo Ancelotti has reminded his players to be more careful about the next game because he believed that his side should not focus only one thing, while there are along way to go, as reported by Agen sbobet terpercaya
    “We have to start focusing on our next match and try to win it. We were six points behind and we are now leaders,” the manager said.
    He added, “It’s important not to think about too many things. We have to focus on one match at a time. What matters is winning the League and not how we win it.”

  • Rima Mar

    Antonio Conte thanks Fiorentina for giving lesson to Jurv

    Agen Bola terpercaya reported, Antonio Conte, a manager of Jurventus, has thanked to his side’s opponent Fiorentina for helping his side to be stronger after Jurventus defeated to Fiorentina on October 20.
    Since the loss to Fiorentina on October 20 with 4-2, Jurventus have improved their forms and their performance very positive way because they have won many games after a loss.
    Jurventus have won 16 games and sit 11 points clear at the top of the table as they bid to win a third straight Scudett, as reported by Agen judi terpercaya
    Antonio Conte believes that if his side did not lose to Fiorentina, his side may not be able to improve and cannot get the good results as now.
    So the manager really thanks to Fiorentina for giving a good lesson for his side to be stronger, as reported by Agen sbobet terpercaya
    “Considering what happened afterwards, I ought to thank Fiorentina, seeing as since then we haven’t put a foot wrong,” Antonio Conte said.
    He added, “Let’s just say that game gave us the wake-up call we needed and now we are going at the right pace.”

  • Thon Mey

    Charles N’Zogbia not able to return this season

    Agen Bola terpercaya reported, Charles N’Zogbia, a winger of Aston Villa, may not be able to go on the field this season due to his Achilles injury, says Aston Villa manager Paul Lambert.
    The 27-year-old has ruled out many games after he suffered problem while on a run in pre-season, as reported by Agen judi terpercaya

    And manager Paul Lambert also hoped that the winger would be able to return soon.
    However, now Paul Lambert has confirmed that Charles N’Zogbia’s return to action may not be able in this season because his injury now is still the problem, as reported by Agen sbobet terpercaya

    “He’s still doing rehab. Charles’s injury is probably worse than Jores Okore’s was and that’s disappointing,” the manager said.

    He added, “It will be a big ask for Charles to come back this season because he’s not had many games at all and that Achilles heel, as everybody knows, is a major issue.”

  • Ratih Gema

    Moyes : Masa Depan United Akan Dipenuhi Kesuksesan

    Berita terbaru dan terkini dari

    agen bola City Holiday – Para pendukung Manchester United berharap tim kesayangannya bisa memberikan obat penawar luka di laga lawan Olympiakos setelah hari Minggu (16/03) lalu dikalahkan Liverpool di Old Trafford.

    Agen bola City Holiday Terpercaya – David Moyes menyadari para pendukung Manchester United telah menyaksikan sejumlah kekalahan yang mengejutkan, namun ia yakin United akan kembali sukses.

    “Para pendukung telah menikmati kesuksesan yang luar biasa bersama Manchester United dan mereka akan segera menyaksikan kesuksesan besar di masa mendatang,” terang Moyes Disaat konferensi pers jelang leg kedua 16 besar Liga Champions.

    “Bagi saya United adalah tim terbesar di dunia. Meski mungkin saat ini hal tersebut tak begitu terlihat. United akan kembali bangkit dan semoga hal itu tidak memakan waktu lama.” Tutup Moyes.


  • Sen Blue

    David Moyes: players need to strengthen their ability

    Agen Bola terpercaya reported, David Moyes wants his Manchester United players to raise their game and try to match the level of their conquerors City.
    The Red Devils manager suffered the sixth Premier League home defeat of his first season in charge as Manuel Pellegrini’s near neighbours eased to a 3-0 victory at Old Trafford on Tuesday night, as reported by Agen Bola terpercaya
    Moyes told Sky Sports: “I think we’ve played a very good side and it’s the sort of standard and level we need to try and aspire to get ourselves to at this moment in time. I think we need to play better. We need to come up a couple of levels at the moment and we’re not quite there.’’ as reported by Agen Bola terpercaya
    He added that we didn’t start the game well, in the first 15 minutes they were very good and we’ve conceded a goal in 45 seconds so we’ve not given ourselves a fighting chance. I thought it would be a tough year for us, no doubt about that, but I hoped it would be much more competitive and closer to the top of the league than we are at the present time.

  • Sen Blue

    Diisukan Hengkang, Shaqiri Setia Bayern

    Berita terbaru dan terkini Bola Soccer dari Agen Bola Indo11 –Munich – Baru-baru ini muncul rumor bahwa Xherdan Shaqiri akan meninggalkan Bayern Munich. Namun kabar burung itu dibantah Shaqiri yang menegaskan kesetiaannya untuk klub Bavaria itu.

    Shaqiri, yang direkrut Bayern dari Basel pada musim panas 2012, dinilai kurang mendapatkan kesempatan beraksi khususnya setelah Die Roten ditangani oleh Pep Guardiola.

    Agen Bola Indo11 Terpercaya –Jika musim lalu pemain internasional Swiss itu masih mampu mencatatkan 26 penampilan di Bundesliga, sebagai starter dan pemain pengganti, saat ini Shaqiri baru delapan kali tampil dari menit awal dan enam kali jadi pemain pengganti.

    Kondisi sang adik membuat kakak sekaligus agennya Edin Shaqiri mengungkapkan bahwa pemain 22 tahun itu ingin mencari klub baru yang bisa memberinya posisi reguler di tim.

    Sumber http://

  • Sen Blue

    Dzeko’s two golas embarrass Man.United

    Agen Bola terpercaya reported, Manchester City snuffed out Manchester United’s recent revival and closed on Premier League leaders Chelsea as Edin Dzeko scored twice in a 3-0 win at Old Trafford on Tuesday.
    Dzeko claimed his second goal early in the second half before Yaya Toure added a late third to leave Manuel Pellegrini’s side three points behind leaders Chelsea, with two games in hand, ahead of Saturday’s trip to Arsenal, as reported by Agen Bola terpercaya
    City manager Manuel Pellegrini told Sky Sports: “We scored three goals and had three or four more good chances to score. I don’t remember many chances Manchester United had to score. We started for the three points from the first minute.” as reported by Agen Bola terpercaya
    The Bosnia international’s brace gave City a third consecutive victory at Old Trafford and prevented United from avenging their 4-1 humiliation at the Etihad Stadium in September.

  • Red July

    Flamini’s own goal disappoints Wenger

    Agen Bola terpercaya reported, Arsenal’s spluttering title challenge suffered another major blow as Mathieu Flamini’s last-gasp own goal forced the Gunners to settle for a 2-2 draw against Swansea City on Tuesday.
    Arsene Wenger’s side looked set to bounce back from Saturday’s humiliating 6-0 defeat at Chelsea after two goals in the space of 60 seconds midway through the second half from Lukas Podolski and then Olivier Giroud erased Wilfried Bony’s early opener at the Emirates Stadium, as reported by Agen Bola terpercaya
    The comeback win was denied when Flamini deflected the ball into his own net from close range in the final moments. The draw leave Arsenal six points behind leaders Chelsea with only seven games left. Wenger said: “It is very disappointing but we have to take it on the chin.’’ as reported by Agen Bola terpercaya
    While Swansea boss Garry Monk was pleased to escape with a point, he was furious with referee Lee Probert’s decision to blow for full time with Jonathan de Guzman set to shoot.
    “The players were magnificent but I spoke to the referee and told him it was a very poor decision. We were clean through on goal,” Monk said.